A large number of live physical events have been transformed into a virtual space ever since the outbreak of COVID-19. To be honest, the virtual event trend is here to stay for long and is indefinitely the future of the event industry. Even after the world recovers from the waves of the pandemic, events will never be the same as the pre-pandemic era.
Today, virtual events have become phenomenally popular and a significant part of every industry. Right from hosting day-to-day meetings to conferences, AGMs, trade shows, Virtual exhibitions, or any other type of live physical events virtually, in a virtual environment has become the part of new normal.
Virtual events offer enormous merits and opportunities to scale the event effortlessly. Right from saving tons of revenues to offering a substantial ROI, virtual events offer much more. Today, the virtual event industry is booming and serving all sectors. A lot of businesses and organizations that never thought about hosting their events online have transformed their physical events into a virtual space. Ever since the advent of the global pandemic, the virtual event industry is only growing.
Some organizations and businesses that are new to the virtual event formats struggle with one main question: How to organize an online event that delivers phenomenal results?
In this blog, we will uncover some tips and best practices to host successful virtual events that deliver optimal results. Let’s get started!
What are virtual events?
Virtual events are an online replication of live physical events in a virtual space that are hosted on a comprehensive virtual event platform with the help of an internet connection. It allows attendees to attend an event remotely right from the comfort of their own homes. The hassle of booking travel tickets and travelling to the event locations gets completely resolved with virtual events.
With the right virtual event platform that offers a list of the most exciting features, you can host any type of live physical event in the digital environment. The advantages offered by virtual events are ample that attracted organizations around the world to leverage the same. However, the benefits offered by virtual events are not only limited to organizers but attendees also benefit from the same.
All you need to host a successful virtual event is the right planning, strategy, a strong internet connection, and a comprehensive virtual event platform with the most exuberant features.
Tips and best practices to host successful virtual events
If you are new to virtual events, we have enlisted a few tips and tricks to host a successful virtual event that delivers breathtaking event experiences. Have a look:
1. Determine your event goals
Firstly, when you plan to host a virtual event, make your event objectives clear in your mind. You must be clear about what you want to achieve out of your virtual event before planning an event strategy. Whether you want to upscale the sales of the product, launch a new product, organise a product demo or host an exhibition or conference, the goal should be crystal clear to create an effective event strategy.
2. Create an effective event planning and strategy
Once you know your event goals, create an effective virtual event strategy keeping your potential attendees in mind. Consider the likes, dislikes, and preferences of your target attendees to create a virtual event strategy to ensure success. Decide beforehand on various aspects:
- Engagement features you would like to include in your event?
- Will your event be private or public?
- Will your event be available on-demand?
- Will you monetize your event or not?
- What networking opportunities would you like to introduce in your event? And so on.
3. Select the right virtual event platform for your virtual events
Leverage the right virtual event platform that offers multiple networking and engagement features to host your virtual events. Additionally, look for a platform that offers you a feature of digital footprinting and real-time event analytics reports. It helps in measuring the event’s success. Additionally, a platform with a variety of engagement features keeps attendees hooked with the event for longer hours. Thus resulting in generating more qualified leads and business revenues.
4. Select the right date and time for your event
When it comes to finalising the date and time for your event it is advisable to do a little research. Keep time zone considerations in mind if you are targeting global attendees. Select a time that is feasible for a larger number of attendees to ensure maximum attendance. Additionally, do a little research before finalising the event date. Make sure your event does not fall on the same date as competitors’ events or on any national holiday. It will relatively affect your event attendance.
5. Promote your virtual event
Create effective strategies to promote your virtual events. To ensure a successful virtual event creating the right promotion strategies and leveraging the right social media channels is a must. A large percentage of the population is available on social media nowadays. Leveraging social channels is the best way to reach your extended audience around the globe and make them aware of your upcoming event. Promoting and marketing the event has a major role to play if you want your event to be successful. No matter how good your event is or how well you planned, but if your target audience is not aware of your upcoming event, it will not result in anything.
6. Do not forget to do a dry run
The virtual event involves technology to stream the event Live. It is advised to always do a dry run before the actual date of the event and check whether all the pieces of equipment are in place and internet connectivity is stable. Prevent yourself from the last-minute technical glitches by doing a dry run beforehand. It will give you time to fix things if any error occurs.
Hosting a virtual event is not as tough as it seems. All you need to have is the right virtual event & hybrid events platform and curate a well-thought strategy for the event to achieve success. In this article, we have mentioned the best tips and practices to host a virtual event and achieve success. Hope it will help you out in planning your upcoming virtual event!