Text messaging marketing, also known as SMS marketing, is a wildfire way to gain more interest in small businesses and large companies across the coun
Text messaging marketing, also known as SMS marketing, is a wildfire way to gain more interest in small businesses and large companies across the county. By using personalized text alerts, companies can capture the attention of a wider audience while drastically reducing costs. This is because while print alerts will cost the company per print, text alerts are priced by short line and by software. Audiences have also become insensitive to print marketing, while texts still maintain a very personal grip on people.
The first step to gaining interest in your business and gaining more regular customers with Text Message Marketing is to understand the difference between spam and actually desirable texts. By letting your customers sign up for your text messages, you make sure that they want to. People who receive spam from companies rarely (if any) want to do business with that company. By occasionally sending text messages to interested customers, you are showing them that you respect their privacy and data plans.
Obtaining mobile numbers for opt-in line is very easy, if done correctly.
Offering customers an incentive to sign up for your text messages, such as a prize, is a great way to attract new customers who are interested in what your texts have to say. Events related events and companies will benefit from attending similar events with the company booth. Asking customers at your booth to sign up for alerts about your event (or sales) is likely to generate significant revenue from subscriptions, simply because they have already shown interest in businesses or events similar to your event already. Using your website as a way to advertise your text marketing will also yield great results, especially if combined with exclusive discounts and secret sales. The bottom line to get customers to sign up for SMS marketing is to offer something special through your text messages, whether it’s important information, secret sales and discount codes, or even something as simple as a chance to win a prize. Show and they will come.
Next, remember that frequency is important. A company that uses its text messages to deliver Daily Deals will soon discover that fewer and fewer customers will read their text messages. SMS marketing relies on the ability to get people to read texts. At most, try to shoot a text once a week that offers a discount, an update, or anything else vital to your business. It is best to listen to people’s feedback about the frequency of SMS marketing for your company. If you start a new texting schedule, and notice that people are choosing not to opt out of your service, cut back on texting a bit. Plus, if customers complain about a high rate of receiving text messages, you know it’s time to reduce the amount of messages you’re sending.
When writing the right type of SMS, remember that keeping sales is a lot personal.
If possible, try to get software that allows you to add your customer’s name when shooting a text blast. It’s more personal, and it will sound more “human” than giving you a text that talks about your latest sale. Making sure the texts you send also match what your customers are searching for will also make a huge difference in whether or not your business uses text messaging to its fullest potential. For example, if you work for a company that caters to young mothers with consumer incomes, selling about 20% of the most stylish baby carrier makes sense. On the other hand, if you’re a company that focuses on young moms, it wouldn’t make sense to send a group text about the big cuts you have on weight loss pills.
Keeping text messages cheerful, direct, and easy to understand will keep customers reading.
The perfect SMS marketing campaign is full of discounts, concise and definitely simple. Small businesses looking for more customers via word of mouth should also (sometimes) suggest forwarding your most interesting texts to friends. This works especially well for restaurants, bars, and event marketing. The more people who know what your business does, the more people will want to check it out, after all. More traditional businesses, such as banks, clothing, and supply stores will be smart to offer group discounts via SMS marketing to people who share your text discount codes with friends. The benefit of this is twofold. First, people are more likely to spread the word about your SMS marketing service and make people choose to get more text messages. After that, people are also more likely to buy in large groups, which turns out to be a profit for your company.
Lastly, remember that text-messaging marketing is best done with other forms of marketing as well.
Using print, television, radio, and word-of-mouth are all great ways to get new customers to your business. Although text-messaging marketing is an amazing way to get interest in your company, its products, and its ideas, the only way that you can get the word out with text message marketing is by getting people to opt-in. The only way to get more people to opt-in is by telling them about your service, listening to their feedback, and offering them decent incentives.
It doesn’t matter what type of business you run, text messaging marketing can help you meet the wants and needs of your customers. There is no doubt that there are certain constants in all industries and companies when it comes to satisfying the wants and needs of the client. The following text messaging tips and tactics can help you improve customer relationships and your company’s ability to meet market wants and needs.
Make things as simple and convenient as possible
It is always recommended to keep your strategy consistent and simple when using an SMS marketing campaign. The great aspect of SMS marketing is that you can concisely and clearly state where, when and how anyone might act on the latest text ad.
There is a good chance your target market will initially have no idea how valuable your products really are. Often times you just have to tell them! Do you offer any add-ons or special offers? If you are offering extra items/deals and extra items, make sure you don’t forget to mention them. The idea is to remove any and all barriers that could prevent someone from taking action.
Make your trades easy to understand
Often times when using an SMS marketing campaign, some people are promoting every product they have in one go, all at the same time. There’s a good chance you also have tons of different products and offers – which is great.
However, to get the best marketing text message results, you might be better off promoting one thing. Better results are usually achieved by doing this. It’s important not to annoy or confuse people with your text ads.
Make your presentation as clear as possible
Make absolutely sure that people understand your text ad. If someone does not understand your message, they can quickly delete it.
Avoid saying, “We’re getting ready for summer at the bar tonight. Come soon and see what we’re talking about.” Just tell people exactly what you have planned. Send out a text ad like, “We’re going to bring the Tropics to the pub tonight with a live performance from the talented Jimmy Buffet cover band.”
Keeping your marketing text messages clear and concise helps make the decision-making process easier for your customers. It has been proven that people take action when the call to action is very simple.
Always doing something great
Most people are interested in saving bucks these days. This is especially true for high-priced items and services.
With text message marketing, it is possible to offer limited time deals only on certain products and services. This type of strategy works well in building hype and anticipation.
Once the market realizes that you are offering great deals via SMS, they are more likely to open your text ad and talk about your company with their friends and family.
It is important to be honest, truthful and honest
When someone opens your text message, that person basically accepts your business into their life.