WorldOMeter data reports that around five million blog posts are published each day. Isn't it a fierce marketing competition? How would you make y
WorldOMeter data reports that around five million blog posts are published each day. Isn’t it a fierce marketing competition? How would you make your website and content stand out in such difficult times? Well, various strategies and tactics are selling in the market for improving visibility and SEO results. The best of the lot is using social media to drive your Google ranking and SEO results positively. This article will show you how to do it the right way. Keep reading if you are interested!
Effective Social Media Tactics for Better SEO Results:
A powerful content strategy can bring about extravagant results for your website. Moreover, with increased visibility, it can create convenience for the user to share the content. However, playing on these fronts is not easy since competition is tough. We have compiled a list of strategies that can help you do well using social media platforms. Let us dive into them! Are you ready?
1. Publish high-quality content:
Search marketing is not what it used to be in the past. Then, marketers used tactics like keyword stuffing to push their content up the ladder, but these are things of the past now. With developed Google bots and algorithms, it is hard to dodge the search engine these days. It is easier for the search engine to understand user intent and content relevancy/quality to better answer users’ queries.
With these evolved and well-developed concepts in mind, you should craft your content well enough to make a mark. We live under the supreme reign of quality content, and hence, your content should be well-researched and well-written. Furthermore, you should join hands with professionals for better content strategies and implementation.
2. Ensure easy content sharing:
Social media is a great platform for sending your message out to people. More people are active on different platforms and would love to share your content to boost your brand awareness. But how can it be possible if your content doesn’t have social share buttons? That is where making content sharing easy becomes vital.
Social sharing will effectively enhance your visibility and outreach. You can get your brand message out to more people with social sharing. Are you wondering how to do it? It is simple! Make sure you add a social share button or a call-to-action (CTA) button on your blog when you share it on social media.
3. Profile optimization:
Now, when your brand message has hit enough of your target audiences, they will come to visit your profile. Most would-be connections are interested to know who you are and what you are offering. It is best practice to update and optimize your social media profile(s) to help your visitors know you well.
A few of the visitors might Google your business or profile for authenticity. Help them in their cause by following the below-mentioned points:
- Make your profile compelling and appealing
- Integrate all the secrete ingredients that will attract the audience
- Make sure your name appears on Google when someone searches it
4. Image optimization:
Marketing communication is incomplete without visuals. You cant find a better tool than an image to develop your brand tone. Transmitting information through images in your blog posts is an effective way to do well on social media platforms. People first observe the images and read the content later. Why not capitalize on this opportunity?
DO you know that the human brain can retain 80% of the visuals compared to 20% of the textual content? Increase your content popularity by including optimized images in your blog posts. You can hire professional SEO services in Dubai if it sounds too complicated for you.
5. Collab with brands:
One of the best techniques for lead generation is collaborating with popular brands or persons for your content marketing. You can ask them to post your blog/article on their social media page. This way, their followers will come across your content, increasing the chances of your lead generation.
You can connect with popular brands or influencers with a huge fan base. It will be easier for you to target potential prospects from their fan box. You might consider it a slow and a strike of luck process, but it works effectively.
6. Link your website:
Social media plays an unmatchable role in driving traffic to your website. It is best practice to link your website to social media posts and blogs. How would the visitors contact you if there is no website link?
Put a link to your website in your social media posts. Social media visitors will click your link to enter your site, increasing your CTR and, ultimately, Google ranking.
Increase your website visibility with SEO experts!
The era of SEO and organic Google ranking is reigning, and everyone should accept it. Gone are the days of black HAT SEO practices since you can’t dodge search engines now. It is good practice to join hands with professionals to increase organic traffic and SEO results!